 Use Sales Dimensions® to help you sell!
There’s an old saying, “Sell them the Sizzle, not the Steak”, however many people struggle to figure out just exactly what the sizzle is, and it’s different for different personalities. Many sales professionals still use outdated selling methods – the hard sell – pushing a product or service (it slices – it dices!) Focussing on the features of the product or service. These days that just doesn’t work. What really works is Relationship selling, creating rapport with the client, getting them to like and trust you before you sell. Sell your prospects on what your product or service can do for them, in other words what are the benefits? What’s in it for them? To do this you need to get inside the heads of your prospects and figure out – what motivates them to buy… and that’s where Personality Dimensions™ can help. What turns you off as a buyer? I know what turns me off – people who are pushy and tell you that you really must have their widget, product or service. PLEASE! Cut it out… it does not work – you’ll have people running for the hills! Here are some tips that apply to Personality Types, but in general whatever you are selling, make it about the client and what your product or service can do for them – find their buying motivation. |
About IreneI love to help people become their best selves. transition and change is with us always, we are constantly re-inventing ourselves and that requires commitment and a process. Older Posts
September 2019
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